The National Football League (NFL) designated three gambling companies as official sports betting partners, and signed sponsorship agreements with DraftKings (DKNG), Caesars Entertainment (CZR) and FanDuel respectively. The league will work with them to share NFL trademarks and official league data, and integrate their own betting content into media resources, including and the league’s official apps.

NFL Executive Vice President Renie Anderson said: “As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals. Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love.”

Caesars Entertainment will continue to be an NFL sponsor. Since Caesars Entertainment is the only gaming company with integrated resorts among the three, the agreement requires Caesars Entertainment to create more NFL related content and engaging opportunities in its legal online sports betting business and its physical operations nationwide. Caesars CEO Tom Reeg said: “We will work together to create new ways that fans can enjoy a richer experience and online betting in our casino.”

DraftKings CEO and co-founder Jason Robins said: “From now on, the way fans interaction will be very different from the past. The cooperation with the NFL is partly due to the vision that we’ve.” FanDuel CEO Matt King said: “In Sunday’s Super Bowl game, the powerful combination of the NFL and our platform can bring fans a better experience.”

The National Football League (NFL) signed renewal broadcast right agreements with Amazon, CBS, ESPN/American Broadcasting Corporation (ESPN/ABC), Fox (FOX), and NBC.

Expanding media broadcasting rights to online streaming allows NFL to increase its revenue source. People familiar with the deal said that these agreements are worth more than 100 billion U.S. dollars, and the overall contract size rise by 75% to 80%. They provide a windfall for the league. The biggest difference from the past domestic agreements is that the broadcast right agreement has been greatly opened up in the digital media by the NFL. Viewers will be able to watch NFL games through multiple channels such as digital media and wireless TV from 2023 to 2033.